It all started with socks. Colorful, stretchy motocross socks that John and Rita Gregory, a pharmacist couple living in San Diego, figured might sell well enough to offset John’s growing racing expenses during the late 1960s. The couple sold socks in the desert and at the track from the trunk of their car, as well as from a glass case in their pharmacy lobby.

In 1969, John and Rita Gregory established JT Racing.

By the mid 1970s, JT was offering a wide variety of innovative action sports gear, including gloves, pants, goggles, jerseys, face guards, gear bags, chest protectors, shoulder pads and casual wear.

Over the next 50 years, JT would grow to become one of the most iconic action sports brands in the world.